Who We Are
We Create and Sustain Excitement About Your Brand
X-Caliber Inc is a Brand and Marketing Communications company with experience in brand development, brand strategy, market research, public relations, events management, experiential marketing and production.
Our Story
Building Brands That Matter
X-Caliber Inc is a Brand and Marketing Communications company born out of the belief that every brand has a story worth telling — and worth telling well.
With over 10 years of experience across brand development, brand strategy, market research, public relations, events management, experiential marketing, and production, we've worked with some of East Africa's most recognised organisations.
Our out-of-the-box thinking allows us to develop solutions quickly while delivering on-time and on-budget. We pride ourselves on building dynamic teams around every brief — putting the client first in everything we do.
Our Vision
To become East Africa's No.1 marketing and communications firm
Our Mission
To provide innovative marketing and communications solutions that grow our clients' bottomline.
Our Values
What We Stand For
Innovation
Out-of-the-box thinking that develops solutions quickly and effectively.
Excellence
Quality assurance at every step — we don't settle until it's right.
Integrity
Honest communication and transparent relationships with every client.
Teamwork
A dynamic, collaborative team that puts the client first in everything.
Timeliness
On-time and on-budget — because your brand can't afford to wait.
Our Team
The People Behind the Work
A dynamic team of strategists, creatives, and communicators — united by a passion for building brands that matter.
Leadership
Managing Director
Andy Kedi
Self-motivated, Andy has led X-Caliber for 10+ years with steely determination, building a dynamic team that puts the client first. He is the chief whip, motivator, and quality assurance champion.
Notable Clients
Smile Communications · Joint Medical Store · Uganda Registration Services Bureau · East African Breweries Ltd · Knight Frank · Mukwano Industries Uganda Ltd
Creative Director
Herbert Opio
Concepter, copywriter, art director, and creative director. Formerly Creative Director & Country Manager at Real Marketing. Herbert brings ideas to life with clarity and impact.
Notable Clients
Uganda Telecom · Britania · Mukwano Industries · Alpha Dairies · Speke Resort Munyonyo · Crane Bank
Public Relations Director
Jan Ajwang
Holds a Masters in International Public Relations and Global Communications Management from Cardiff University. Expert in crisis management, media management, editor/journalist engagement, and brand storytelling.
Client Service Director / Head of Marketing
Linus Mashugri
15+ years of B2B marketing experience. Certified TPMA trainer with The Learning and Performance Institute UK. Holds an MBA and professional Diploma from Chartered Institute of Marketing UK.
Production Manager
William Baryevuga
An advertising industry veteran since the late 90s with a wealth of production experience. Previously worked at Oscar Industries, Adapt TBWA, VR Promotions, RedSky, and Real Marketing.
Full Team
Andy Kedi
Managing Director
Herbert Opio
Creative Director
Jan Ajwang
Public Relations Director
Linus Mashugri
Client Service Director / Head of Marketing
William Baryevuga
Production Manager
Jamal Sultan
Finance & Administration Director
Shafik Nyindo
Accountant
Rhoda Musiima
Digital Media Executive
Joyce Ochwo
Account Manager
Timothy Baguma
Graphic Designer
Paul Epodoi
Production Assistant
Ready to Begin?
“If there is a story dying to be told, brands waiting to go to the promised land, bottom lines itching to be upgraded, call X-Caliber Inc and let's write history together.”